Who We Are

PRO-FIN Consulting

Our founder, Segah Güner Öner, has over 17 years of experience in financial management, independent auditing, and strategic consulting. Two of the world’s leading audit firms, PwC and EY, where she provided services across a wide range of sectors both in Turkey and abroad for 12 years.

Over the past five years, she has served as a Global CFO, successfully managing financial systems of a multinational structure, overseeing operations in the USA, Mexico, Canada, and India.

She holds extensive experience in strategic budgeting, global cash flow planning, investment and consolidation management, establishing internal control systems, and international financial reporting standards (IFRS, US GAAP, and Turkish Commercial Code - TCC), along with audit processes.

Today, Segah is not only a consultant who leads strategic decision-making processes at the CFO level for companies, but also an inspiring mentor to her teams. She approaches each project not just with a financial eye, but also as a business partner who understands the soul of the company.

Our Expert Team

All consultants at Pro-Fin Consulting are professionals with deep knowledge and international practical experience, trained at Big 4 audit firms.

  • Software and technology
  • Manufacturing and industrial sectors
  • Retail and FMCG
  • Service industries
  • Logistics and e-commerce
  • Holding companies and corporate groups

Why Pro-Fin Consulting?

  • Over 17 years of field and management experience
  • CFO-level consulting on a global scale
  • Tailor-made, scalable financial solutions for each company
  • Combination of strategic vision and operational support
  • Mastery of local regulations, knowledge of international reporting
  • Proactive approach, results-oriented business model

When you work with us, you’re not just working with a consulting firm — you're setting out with a financial partner who understands and thinks for you.